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Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media.David May, Jetstar’s head of marketing and PR, said the move – which will be implemented during the next financial year – followed trials during 2009. The move marks bad news for print, with Jetstar a big newspaper advertiser. Jetstar is the first major brand to make such a dramatic shift of marketing spend into social media.The announcement coincides with Twitter’s fourth anniversary.In a release citing “traditional media becoming more expensive and fragmented”, the company said:
“The significant shift in marketing spend shows Jetstar’s increased focus on social media and acknowledges the significance of social and digital media as a marketing tool.”May said: “We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal. “The increase in costs of traditional media compared with the audience reach is significantly higher than with social media, where you can potentially reach hundreds of thousands of consumers with the one simple online message – and digital TV isn’t filling the gap.”He added: “It’s clear our customers are comfortable in the online space and as Jetstar is essentially an online retailer, it makes sense for us to embrace social media outlets. Online media channels gives us immediate access to our consumers. Social media offers more value for money and is a smarter way to reach our customers.”
Foursquare on Flickr – Photo Sharing!
photo by Scott Beale / Laughing Squid This photo is licensed under a Creative Commons license. If you use this photo within the terms of the license or make …
Researchers at Germany’s Karlsruhe Institute of Technology report they were able to cloak a tiny bump in a layer of gold, preventing its detection at nearly visible infrared frequencies.
The cloak is a structure of crystals with air spaces in between, sort of like a woodpile, that bends light, hiding the bump in the gold later beneath, the researchers reported in Thursday’s online edition of the journal Science.
Despite having withdrawn from Second Life, Ganschow argued that brands need to plan that any social media presence is long term, rather than just for the duration of a campaign. Last year also saw Telstra close its Now We Are Talking blog at short notice. However, Ganschow said that Telstra will now stick with any social media iniattives it launches.
She said: “It’s a courtship, not a speed date. It’s like having a great party and inviting your friends and come midnight kicking them out.
“Having learned what we now know, we will keep every new launch live and active.
“We get bored long before our customers have even woken up and worked out what our message is.”
Meanwhile Nielsen’s director of analytics Mark Higginson warned agencies against raising client expectations about what social media can deliver. He said: “If you set up the expectation that buzz will equate to sales, clients will go away inappropriately optimistic. We need to keep the lid on over inflation of hype. Otherwise we’ll be in the same space we were where everyone wanted a viral video.”
And, Nick Love, executive director of business development at Fox Interactive Media conceded that the company’s MySpace had lost its way. He said: “In the bad old days of MySpace, we grew into silos and failed to innovate and as a result we are where we are today.”
He predicted: “In two years time we will be talking about how MySpace has become an integral part of the entertainment space.”
Many will be aware of my keen following of David Meerman Scott – below is an excerpt from his blog relating to business social media – something that many people keep asking me… the distance between the US and Asia Pacific is only based on hours in flying time – yet even whilst many companies are checking out social media in Asia Pacific the steps are small.
Social business beyond just the marketing department – by DM Scott
It seems there are three phases of development as an organization matures its social business:
1 Fear and distrust of social networking and a culture of saying “no” to tools like Facebook, YouTube, and Twitter. I’d say this is where 25% of companies are right now.
2 Putting a few people in the marketing department “in charge of that social stuff.”This is where more than half of companies are today.
3 Developing a social culture throughout the organization, including social business in each department. Less than 25% of companies have matured to this stage. IBM is there. The U.S. Department of Defense is too. Many others have written on this theme.
Just this weekend, I found these posts: Jeff Bullas asks: Who Is Winning At Social Media Marketing: Ford or General Motors? Jeff talks about how Christopher Barger at GM and Scott Monty at Ford are leading the way in social media. I’ve travelled to Detroit to meet with both and have video interviews with Christopher and Scott. I can say with certainty that both of GM and Ford are pushing social business down into the organization.Also writing on this theme is Peter Kane who asks: Why You Don’t Need Your Communications Team? Peter asks who’s important on the communication front? Customer service representatives? Sales departments? The $10 per hour worker on my floors? Peter answers his own question by stating the obvious: All are. All are new marketers.
Hari Raya Nyepi or the Balinese New Year is observed from 6 a.m. Tuesday 16 March 2010, continuing until 6 a.m. Wednesday 17 March 2010. During this time all public facilities outside the hotel will be closed.
Nyepi (from the word Sepi = silence) is a day reserved for self-reflection and as such, anything that might interfere with that purpose is restricted. The main restrictions are: no lighting fires (and lights must be kept low) no working; no entertainment or pleasure; no traveling; and for some, no talking or eating at all. The effect of these prohibitions is that Balis usually bustling streets and roads are empty, there is little or no noise from TVs and radios, and few signs of activity are seen even inside homes. The only people to be seen outdoors are the Pecalang, traditional security men who patrol the streets to ensure the prohibitions are being followed. Although Nyepi is primarily a Hindu holiday, non-Hindu residents of Bali observe the day of silence as well, out of respect for their fellow citizens. Tourists are not exempt; although free to do as they wish inside the hotels, no one is allowed onto the beaches or streets or to go on tours, and the only airport in Bali remains closed for the entire day. The only exceptions granted are for emergency vehicles carrying those with life-threatening conditions and women about to give birth. On the day after Nyepi, known as Ngembak Geni, social activity picks up again quickly, as families and friends gather to ask forgiveness from one another, and to perform certain religious rituals together.
APLINK says – This is good news for foursquare users and businesses implementing foursquare strategies as currently image uploads are not available.
First launched back in April 2009, TweetPhoto has been steadily building out its service with multiple useful features, including Foursquare integration and a partnership with Kodak. Today, the site is getting a huge overhaul with more social features and a new iPhone app.TweetPhoto has now added the ability to sign in with Twitter OAuth, Facebook Connect, MySpace OAuth and Foursquare OAuth so that a user of any one of these social networks can use TweetPhoto as a stand alone photo sharing service. The site will also be rolling out LinkedIn support in the next few weeks. In addition to login capabilities across all four of these services, TweetPhoto users can also link these social networking accounts together. Once you link your Facebook, Twitter, MySpace , or Foursquare accounts on the site, your photos uploaded to TweetPhoto can be simultaneously broadcast to all of the networks.
Originally played at the Shorty Awards in NYC on March 3, 2010. The events depicted in this segment are fictitious. Any similarity to any person living or dead is merely coincidental. No technology entrepreneurs were hurt in the making of this video. More at www.shortyawards.com
Universal Tech recently announced the launch of the 1.5 TB and 2 TB versions of the NoTouch™ Premium NT3600 External Storage and MyXerver™ MX3600 Network Storage. These storage devices will utilize the WD Caviar Green and Samsung’s EcoGreen F2EG hard drives which deliver reduced power consumption and are geared towards being more environmentally friendly.
WD’s Caviar Green hard drive comes with the GreenPower™ technology, which yield power savings of 4-5 watts over standard desktop drives while maintaining solid performance.
Samsung’s EcoGreen F2EG product line is designed to offer less power consumption, low-acoustic noise and eco-friendly components. EcoGreen products comply with the international environment standard such as RoHS, TBBP-A, and Halogen Free.
Both these hard drives are highly energy efficient and contribute towards minimizing our carbon footprint.
NoTouch™ Premium NT3600 is a USB 2.0 external storage device with 3.5-inch format hard drive. It is available in the capacities of 500GB, 750GB, 1TB, 1.5TB and 2TB.
MyXerver™ MX3600 is a Gigabit Ethernet network storage device with 3.5-inch format hard drive. It features a wide array of features including a file server, FTP server, Bit Torrent Download, UPnP Media Server, iTunes Server, USB Printer Server, USB Direct Copy and MP3 Broadcast. It is available in the capacities of 500GB, 750GB, 1TB, 1.5TB and 2TB.
The NoTouch™ NT3600 1.5TB and 2TB will be available at $179.00 and $ 349.00 RRP respectively whereas the MyXerver™MX3600 1.5TB and 2TB will be available at $ 249.00 and $ 399.00 RRP respectively.
“MILAN is the place to be for models,” Rollen Caralde states matter-of-factly. And if anyone would know, it would be her. Having spent the last six years in the beautiful country of Italy, Caralde is one of the painfully few, proudly Filipino international supermodels.
“I’ve modeled in Malaysia, Singapore, Hong Kong, and Jakarta before moving to Italy,” she shares without reservation. “There is a demand there for Filipinas, I’ve established a niche that needs to be filled.”
How to use Tweet Stats with your Twitter Account This short video will explain how Tweetstats (tweetstats) works to help you manage your Twitter account. See who you’re tweeting the most, which words and topics are trending & which applications are most popular. Find out which days are the best to tweet on, know your tweet [...]
Besides sending a simple Tweet, how would you like to take advantage of other ways to make use of Twitter? Well, with the availability of (tech like terms) like an “open API” and the power of “third party service integration”, you can find a job, exchange business cards, play games, raise money, social bookmark, start [...] […]
Here’s a screenshot of the new Twitter Homepage: Twitter rolled out their new homepage today. Features include scrolling trending topics, top tweets, and a who’s here with avatars of well-known users and brands that are on Twitter. If you have not seen the new Twitter page on your computer. Try logging out and clearing your cookies. Then [...] […]
When I mean “powerful”, I mean how many people do you actually reach? How many of them would welcome a direct message from you that asks them to retweet your post and they actually do it without hesitation? Are you effectively influencing these bloggers? – Are they actually referencing you as a source of knowledge [...]
You might be reading this post and wondering why your great product, internet marketing or home business opportunity isn’t making you money. Maybe you’re frustrated with the precious few hits you’re getting on your website. Or, you could be totally confused about how or where to even start with your internet marketing or home business. You […]
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Housing Singaporeans - Trapper’s Swamp: ST refuses to challenge falsehoods - The Temasek Review: Mah Bow Tan: “Unrealistic” expectations are a reason for some unhappiness about flats - Ian On The Red Dot: My Home Is Where You Are - Tan Kin Lian’s Blog: Affordable housing Countdown to Elections - Mr Wang Says So: The Fine Quality of our Dear Deput […]
Countdown to Elections - Singapore Recalcitrant: Is the Opposition capable of epoch-making? - Singaporean Skeptic: What is Asian values? - Trapper’s Swamp: This is why he is Deputy Prime Minister - Tan Tarn How: What is an internet election - Small steps for Social PR: Bishan-Toa Payoh GRC is to be determined by Facebook, the winner will most likely be […]
Apple has began selling their iPad Tablet over the weekend in US. And it’s nothing but tablet talk this week in the tech world. Some analyst estimate that Apple sold 600,00 to 700,000 over the weekend, resulting in several news agencies and website to use that figure without verification. Apple later clarify that they sold [...]
Countdown to Elections - TOC: Opposition parties go for the PAP jugular - Rachel Zeng: There is nothing wrong in speaking up Poor and homeless in Stingypore - Blowin’ In The Wind: Income gap, reason and The Spirit Level - Diary of A Singaporean Mind: Homeless in Singapore.. - TOC: Singapore policies force some onto streets Singaporeans are fed, up with […]
Countdown to Elections - The Temasek Review: Charm See Tong charms Bishan residents during walkabout - utopia8787: Election Game Plan - TOC: SDA-RP walkabout – pictures and video Singaporeans are fed, up with progress! - I’m getting personal: Wait and see? - ThinkingNectar: Robert F. Kennedy on GDP ERPains, Trains & Automobiles - Empty Vessel: COE […]
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